Collecting

The Art of Creating and Renewing Rug Collections

The art of creating and renewing rug collections lies in the ability to blend
contemporary design with the timeless authenticity of Berber weaving traditions.
Modern collections often draw inspiration from the unique patterns, colors, and
textures found in traditional Berber carpets, yet they are reimagined to fit the
aesthetics of today’s interior design trends.

Designers skillfully combine the handcrafted techniques of Berber artisans with
innovative designs, creating rugs that bridge the gap between past and present.
This fusion not only honors the rich cultural heritage of the Berber people but
also brings their craftsmanship into the modern world, offering functional and
artistic pieces that resonate with both traditional and contemporary tastes.

The result is a dynamic collection that evolves while staying true to its roots,
celebrating both innovation and authenticity.